World Workplace Europe Program Committee 2025

Kati Barklund

Kati Barklund is Sr. Workplace Strategy Manager at the Swedish workplace and property advisory company Tenant & Partner, helping clients realize their employees’ and organization’s potential through Performing Workplaces. For over twenty years Kati has been working on the forefront of both physical and digital workplace areas. Before Tenant & Partner, she worked at Microsoft, Coor, Skanska and Pharmacia. Kati is also President of IFMA Sweden Chapter and part of the Global Leadership team of WE.

Vitalija Danivska

Vitalija is a workplace expert and generalist in the built environment. She is editor of the book series "Transdisciplinary Workplace Research & Management" and is conference chair for Euro FM.

Marleen Donkersloot

Marleen is an ambitious, energetic and dedicated facility professional. Deriving satisfaction from helping organizations create comfortable and sustainable environments. Marleen has gained experience in the field of facility management and a demonstrated history of working across multiple sectors.

Natalie Hoffman

Natalie Hofman has been a Board Member for several years and became Chair of EuroFM (European Facility Management Network) in February 2023. Before this position, she was Chair of the Dutch Facility Management Association FMN for 6 years and she is still connected with the association as an active member and heavily involved in the organization of World Workplace Europe. Natalie is a passionate facility management professional for more than 25 years. After finishing her Master's in Facility Management she started to run her own company in change management for FM, Technical Management and Real Estate.

Riikka Kyrö

Dr. Riikka Kyrö is an Associate Professor at Lund University's Faculty of Engineering, with nearly 20 years of experience in both academic and industry real estate. Her research centers on circular economy in construction, particularly building sharing and creative reuse. She leads doctoral studies in Real Estate Science, directs the Circular Building Sector initiative, serves as Editor-in-Chief of NJSR, and sits on the EuroFM Board.

George Maas

George has explicit knowledge and experience in the field of strategic sourcing, supply chain management, procurement, strategy, outsourcing and change management. Working as a consultant for multiple large Dutch corporations, George prefers to work closely with fellow consultants and directly with the people from the company. George is results driven with a focus on the hard side of the job and strongly believe that real change starts with changing people.

Lara Paemen

Lara is the Managing Director of IFMA (International Facility Management Association) EMEA and responsible for the EMEA strategy of IFMA. Graduated as an Interior designer and owner of a Master in International Business she acquired 18 years of experience as a Strategic Workplace Consultant and Change manager across Europe, before joining IFMA.

Matthew Tucker

Dr. Matthew Tucker is a Professor at Liverpool Business School specializing in Workplace and Facilities Management. He leads the Doctor of Business Administration program and works with IFMA's Research Advisory Committee to study future FM trends. With over 70 publications and extensive editorial experience, he brings expertise in workplace strategy, productivity, and sustainable FM. His research combines built environment, environmental psychology, and business management approaches. He has held key positions including EuroFM research chair and member of the British Standards Institute FM Technical Committee.

program Committee

We would like to acknowledge the experts who have played a pivotal role in shaping our World Workplace Europe program.